How our filters work

Our advanced water filtration systems have been developed to significantly reduce unwanted substances found in tap water. Whilst filtering out contaminants such as limescale, chlorine, heavy metals, herbicides and pesticides, our intelligent technology retains beneficial elements, including fluoride and potassium, which are vital to our wellbeing.

The Evolve+ water filter incorporates our unique patented 5-step fast flow filtration system which removes high levels of impurities and microplastics from tap water. The Evolve fast flow filter delivers purer water.

Evolve+ filters are compatible with all Brita* Maxtra+* and Aqua Optima Jugs & Aqua Optima Water Stations. Evolve+ filters can be used with Brita* PerfectFit jugs with the addition of the PerfectFit key (included in current Evolve+ filter packs). Older packs of Evolve+ filters which do not include the PerfectKey will not fit with Brita* PerfectFit jugs purchased after June 2020.

The Evolve+ water filter incorporates our unique patented 5-step fast flow filtration system which removes high levels of impurities and microplastics from tap water. The Evolve fast flow filter delivers purer water.

5-Step Fast Flow Filtration System

  1. The fine particle filter removes large particles, sediment and rust.
  2. Activated carbon adsorbs chlorine and filters out organic impurities, including humic acids, pesticides and herbicides.
  3. A special ion exchange resin helps prevent limescale build up and reduces heavy metals.
  4. The fine mesh filters out tiny particles.
  5. The shape and structure of Evolve ensures a consistent fast flow is maintained throughout the life of the product.
Ecolve filter 5 step filtration
Our Universal water filter incorporates a 5-step filtration system to offer outstanding chlorine removal. The filter will last for 170 litres which is equivalent to 4-6 weeks of normal use.

Compatible with: FITS Brita* Classic and most round style water filter jugs.

5-Step Filtration System

  1. The coarse filter helps to remove large particles, sediment and rust.
  2. A fine mesh filters out smaller sediments.
  3. The activated carbon removes high levels of chlorine, whilst reducing any pesticides and herbicides found in the water.
  4. A special ion exchange resin helps prevent limescale build up and reduces heavy metals.
  5. The secondary fine mesh filters tiny particles.
Universal filter
*Brita is a registered trademark of Brita GmbH **Boots is a registered trademark of Boots UK Limited
†Sainsbury’s is a registered trademark of J. Sainsbury PLC