How our filters work
Our advanced water filtration systems have been developed to significantly reduce unwanted substances found in tap water. Whilst filtering out contaminants such as limescale, chlorine, heavy metals, herbicides and pesticides, our intelligent technology retains beneficial elements, including fluoride and potassium, which are vital to our wellbeing.
With the exception of Brita* PerfectFit jugs purchased after June 2020 – this filter is compatible with Aqua Optima, Brita Maxtra*, Brita* Maxtra+*, Tesco†, Wilko** and all oval water filter jugs and filtered water chillers
5-Step Fast Flow Filtration System
- The fine particle filter removes large particles, sediment and rust.
- Activated carbon adsorbs chlorine and filters out organic impurities, including humic acids, pesticides and herbicides.
- A special ion exchange resin helps prevent limescale build up and reduces heavy metals.
- The fine mesh filters out tiny particles.
- The shape and structure of Evolve ensures a consistent fast flow is maintained throughout the life of the product.
*Brita, Maxtra & Maxtra+ are registered trademarks of Brita GmbH. †Tesco is a registered trademark of Tesco Stores Limited. ††AmazonBasics is registered a trademark of Amazon.com, Inc. **Argos Home is a registered trademark of Argos Limited.
The Aqua Optima filter
is now known as Original
The original Aqua Optima water filter incorporates our unique patented 5-step fast flow filtration system which removes high levels of impurities from tap water. The Aqua Optima fast flow filter delivers purer water and provides a highly convenient way to enhance the taste of hot and cold drinks and meals, whilst greatly extending the life of kettles and other domestic appliances.
Aqua Optima Evolve filters fit Brita* Maxtra* (not Maxtra *), Tesco†, Amazon Basics††, Argos** & all supermarket brand jugs.Compatible with: ALL AQUA OPTIMA WATER FILTER JUGS. (Excluding Aqua Optima Anti-bacteria water filter jugs)
5-Step Fast Flow Filtration System
- The fine particle filter removes large particles, sediment and rust.
- Activated carbon adsorbs chlorine and filters out organic impurities, including humic acids, pesticides and herbicides.
- A special ion exchange resin helps prevent limescale build up and reduces heavy metals.
- The fine mesh filters tiny particles.
- The shape and structure of Aqua Optima ensures a consistent fast flow is maintained throughout the life of the product.
Our Universal water filter incorporates a 5-step filtration system to offer outstanding chlorine removal. The filter will last for 170 litres which is equivalent to 4-6 weeks of normal use.
Compatible with: FITS BRITA* CLASSIC, BOOTS** ORIGINAL, SAINSBURY’S†† & OTHER CLASSIC JUGS NOT AQUA OPTIMA JUGS
5-Step Filtration System
- The coarse filter helps to remove large particles, sediment and rust.
- A fine mesh filters out smaller sediments.
- The activated carbon removes high levels of chlorine, whilst reducing any pesticides and herbicides found in the water.
- A special ion exchange resin helps prevent limescale build up and reduces heavy metals.
- The secondary fine mesh filters tiny particles.
*Brita is a registered trademark of Brita GmbH **Boots is a registered trademark of Boots UK Limited
†Sainsbury’s is a registered trademark of J. Sainsbury PLC