Company

The advanced water filtration systems used in the Aqua Optima range has been pioneered by our parent company Strix Ltd, a driving force in the advancement of domestic appliance technology.

Strix Ltd was established in 1951 as a manufacturer of thermostatic controls in small domestic appliances. In 1981, it become the first company in the world to develop a fully automatic kettle switch. The world’s first cordless kettle soon followed in 1986, as did the launch of the 360° cordless connector ten years later. These innovations set the international standards for domestic kettle technology, which is now being used over one billion times a day across the globe.

Whilst remaining committed to improving water appliance technology, Strix began to focus on improving and purifying tap water in 2000. The key aims were to remove unwanted impurities found in tap water, enhance its taste and reduce the sediment that causes limescale to build up in kettles. The technology had to work quickly, reliably and consistently throughout the life of the product. The Aqua Optima filter technology delivers all these benefits, bringing convenient and efficient water filtration to families all over the world.

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